At the heart of any major IT company is its customer base. They are the driving force that powers revenue into your company, and their opinions about your products and services can either make or break your brand. That is why it is vital to maintaining proper communication between your company and them if they encounter technical issues with your products in any stage of your sales funnel. This communication comes from a service desk – an indispensable tool in your IT infrastructure.
Let’s take a look at a service desk and how it is used to improve your customer’s experience.